Collagen has become a ubiquitous term in both skincare and holistic health, dominating discussions from creams to supplements. Its widespread presence is fuelled by promises of youthful skin, strengthened hair and nails, and improved joint health. But what exactly is collagen, and what lies behind its surging popularity?

Collagen, often referred to as the "glue" that holds the body together, is the most abundant protein in mammals, including humans. Structurally, it's a fibrous protein that provides strength and elasticity to tissues such as skin, bones, muscles, tendons, and ligaments. Think of collagen as the scaffolding that supports the structure of our bodies.

This remarkable protein is primarily composed of amino acids, including glycine, proline, hydroxyproline, and arginine. These amino acids play vital roles in maintaining the integrity and functionality of various bodily tissues. While our bodies naturally produce collagen, production begins to decline as we age, leading to visible signs of aging such as wrinkles, sagging skin, and joint stiffness.

For many individuals, the allure of collagen lies in its ability to promote youthful, radiant skin. As collagen levels decline with age, skin elasticity diminishes, leading to the formation of fine lines and wrinkles. Collagen supplementation has gained popularity as a way to combat these visible signs of aging.

Research suggests that collagen peptides, the bioactive form of collagen found in supplements, may stimulate the body's natural collagen production. By replenishing collagen stores from within, these peptides can improve skin hydration, elasticity, and firmness, resulting in a more youthful complexion. Additionally, collagen supplements may help reduce the appearance of cellulite and promote the growth of strong, healthy hair and nails.